PPC is the abbreviated form of pay-per-click. It is a means of marketing with the use of the internet. PPC is a marketing strategy in which advertisers, the only time you get to pay a fee is when your ads are clicked. In other words, PPC is simply a means of paying for visits to your site as a businessperson, and not making an attempt at earning visits to your site organically.
The use of search engines for advertisement is one of the most popular forms of PPC. With this method, as a marketer you can put up an ad placement under a link sponsored by a search engine. Visitors can come to your site when a search is made using a keyword which is related to your type of business. For instance, if you put up an ad using the keyword “PPC ad,” your ad might come up at the top position on the Google search results page.
With this, every time your ad is clicked, and it sends visitors to your website, you get to pay the search engine under which you put up your ad a small fee. The fee paid is highly inconsequential in relation to the result PPC yields. The visits and profits made with PPC are way higher than the fee paid.
The goal you achieve with the use of PPC are:
As a person selling digital products and running online stores, generating traffic to your website to attract purchase is essential and this is what PPC can help you achieve.
For businesses that offer professional services, generation of leads is one of your essential goals. With your PPC campaigns, you can convert your visitors into leads, and they could soon become clients.
New businesses or existing ones that want to stay aloof, with PPC that can be achieved. Certainly, awareness alone doesn’t generate income, but it can keep ringing till it becomes a household name which becomes the first option to consider when looking for a product or service.
To make the best of PPC, a lot of work is put into ensuring that it yields maximally.
From researching to selection of right keywords, to organization of the keywords, to creating appropriate PPC landing pages. Below are three essentials to note in using the PPC.
1. Create your own ad with relevant keywords.
Write text ads, telling people the services you offer. In writing your text ads, be conscious of your keywords. Keywords have to be catchy and relevant.
2. Determine your audience.
Make connections with potential customers by selecting relevant keywords they are searching for on the search engines.
3. Fix your target.
Set a daily target and pay per click. With this, you get to pay only what you have budgeted. It is important to note that search engines give discounts to advertisers who have been able to create relevant, intelligently targeted pay-per-click ads. If your ads generate good traffic certain discounts would be given to you hence you get to pay much less and yield so much profit. It is, therefore, crucial to learn how to use the PPC right.