What is Digital Marketing and How It Works – Everything you need to know
Digital progress in our current era occupies a large part of our daily life and almost becomes a symbol of the civilization of advanced nations. Digital marketing has become a guide to the success of companies and institutions because successful digital marketing will raise the profits of the company or institution and develop it and increase sales, and managers in companies must deal with everything related These modern technologies ensure optimum success for their business.
Digital Marketing Concept
Digital Marketing is the art of planning and building strategies that use the modern technology revolution and its distinct tools for business development. This is done by converting traditional stores into electronic stores, where e-marketing is an important part of the overall marketing strategy.
Advantages Of Digital Marketing by Alight Software
Digital marketing has many advantages that make it preferred by companies and individuals alike when the world became thanks to the technological revolution in which we are living in the field of the Internet. The world has become a small village that brings together millions of users and makes marketing campaigns a very effective tool in terms of rapid spread in the markets and on social networking sites.
In the world of the Internet, it may be simple, as it is a few clicks until your products or services appear to the target group. E-marketing is also characterized by fewer obstacles compared to traditional marketing, and spending is accurate and economical with specific goals and measurable results, as it is a marketing tool within reach for all categories of large or small businesses and even emerging or professional, profitable and charitable.
How Digital Marketing Works – Everything You Need To Know
Search engines are many, and the most famous one is Google.
Direct access, configuration, and optimization of your site appear at the top of the search results, as customers are directed to your site directly.
There are three types of search engine marketing:
- Search Engine Marketing:
- Search Paid (SEM):
This is shown in the example of a commercial currency offer, or a review of a pay-per-click method. In the process, the advertiser pays for every ad shown above the search results, an example of this type of Google ads, one of the most popular advertising platforms on the Internet.
- Free Search (SEO):
It is the process of website optimization and configuration in the search engines that run in the best order and with the highest search results.
- Marketing Through Smart Devices:
We often notice the effect of smart devices on our lives as human beings and how they become very attractive in our daily life for various activities such as reading, shopping, shopping, social activities, work, and other things. Many marketing professionals have recognized the importance of smartphones for promoting in several ways and means to attract these products.
- Marketing using SMS and chat applications:
Short messages (SMS) are still present in some small and medium companies in the field of marketing and successful services in the field of marketing and services.
- Developing websites compatible with mobile web browsers for marketing through:
It helps you get more programs and specifications that you need for their sites on distinct browsers and geographic locations, and smartphones increase the opportunities of the field more.
- Mobile applications
Applications are one of the most important marketing channels on new devices.
- Marketing Through Social Media Applications:
The last important method is what is known as social networking applications. Linking smart devices to these applications and sharing them on social media sites on all occasions constitutes a distinct and effective solution for awareness or product promotion.
Advantages Of Search Engine Marketing:
- Ease of reaching a fast and relevant audience for your services or products in the fastest known way.
- We present engravings luminous effect.
- Marketing for specific keywords using your product and keywords.
- Evaluate the success of the campaign by knowing the number of impressions and clicks, the account reached and the spend, and the number of purchases made from your website.
Analyze your website data and measure the performance of your ad campaigns:
The concept of KPIs is an acronym for Key Performance Indicators in English, which we mean by Key Performance Indicators. The primary goal of using KPIs is to measure and monitor performance.
Main types of reports for websites:
This report shows the statistics of the visitors who are currently on the site
This report identifies the geographic location of the visitors and helps develop a targeting strategy
- Traffic Sources:
This report identifies the sources of visits to the website, for example (Google, email, direct, … etc.). You must follow this report to know the statistics well to know which channel was the best in attracting visitors.
This report identifies the content that was viewed by the site’s visitors.
This report is useful for identifying the most important keywords that attracted the visitor to a particular page.
Types of website KPIs:
- Conversion rate:
This indicator is considered one of the most important indicators of website performance. It is important for you to know the number of website visitors who have downloaded a digital book, for example, or purchased a specific product, and this rate will help you direct the content that should be written or make changes to satisfy your audience more.
- Bounce Rate:
It is useful for knowing the number of visitors to the site who entered and then left the site without any interaction with the content (such as watching a specific video or browsing other pages) and it expresses the percentage of visitors’ satisfaction with the site’s content.
This indicator shows the number of visits to a specific user, and the visit is limited to a maximum time that does not exceed 30 minutes per session.
- Users Users:
This indicator shows the number of people who visited your store or website, and in most cases, this number is less than the number of sessions because one user may visit the site more than once during a certain period of time.
This indicator shows the number of pages that have been viewed and viewed by your website or online store visitors. This metric enables the website or store owner to know the important pages that are frequently accessed.
- Pages / Sessions:
This indicator determines the average number of pages per session and is useful for knowing the extent to which visitors interact with the content of your site.
- Avg.Sessions Duration:
This indicator measures the average time that a visitor spends per session within your store or website, and as the time increases, this indicates the quality of the content.